Boost your B2B customer experience

Boost your B2B customer experience

February 13 | Brussels

As a B2B company looking to build a connected customer journey, your ability to compete across complex ecosystems and generate end-2-end visibility in sales channels is key. A successful strategy and state-of-the-art CX solution will help you achieve higher customer satisfaction, reduce customer churn, and boost sales revenues.

Join our Customer Experience Seminar on February 13 and get first-hand insight into how companies like Puratos and Ethnicraft are connecting their customer journeys. Together with our partner Elision, expert in Commerce Solutions, we have created an informative, educational and entertaining agenda.

What to expect

  • get a first-hand look into how Puratos and Ethnicraft are aligning their customer journeys;
  • learn how to accommodate changing customer needs and mobilise all departments to create the ultimate customer experience;
  • see how SAP C/4HANA (the cloud solution portfolio for sales, marketing, service and commerce) will help your organisation in supporting the full customer journey;
  • discover the advantages of integrating your CRM, marketing and commerce platforms with your ERP system;
  • find out how to move to a consistent omnichannel customer experience and feed the 360° view of your customer;
  • discover how to create a user-friendly commercial environment for B2B customers.


Registrations are closed. Please contact us if you would like to receive more information.




14:00 Raf Alexander, Managing Partner at Flexso

The challenges of an integrated B2B customer experience.

14:10 Patrick Huysveld, Group CRM Manager at Puratos

Puratos customer case: Discover how Puratos implemented SAP C/4HANA Sales & Marketing Cloud to connect and align sales & marketing activities across the globe.

14:40 Marjolein Callant, CRM Competence Lead at Flexso

How to translate complex processes to a user-friendly and customer-centric environment – an overview of the C/4HANA solution portfolio.


Coffee break

15:15 Xavier De Hairs, Solution Advisor for SAP Customer Experience solutions at SAP

Take the lead in the experience economy with SAP Customer Experience solutions – Roadmap Highlights

15:35 Michiel Van Maldeghem, Supply Chain Manager at Ethnicraft & Ian Stuyver, Partner at Elision

Ethnicraft customer case: Discover how Ethnicraft provides professional B2B buyers with a custom experience through an ERP-integrated webshop.

16:05 Raf Alexander, Managing Partner at Flexso

Key takeaways: Strategic beacons on your customer experience roadmap.


Drink & appetizers




Fosbury & Sons
Alfons Gossetlaan 40
B-1702 Groot-Bijgaarden (Brussels)

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